Crisis Management Companies – Choosing the ‘One’

 No organization or business is immune from crisis.  Economic crashes, pandemics, geopolitical relations and warfare, cyber-attacks, and workplace violence all impact business differently.  Whether unforeseen or unprepared, organizations must respond to ensure employee safety and business continuity. 


Having a qualified, credible and experienced spokesperson on your team is essential when choosing a crisis management company.  Your partnership choice relies on collaborating with someone who will excel under pressure and help you identify strategic short and long-term areas in which your business will provide focus, assets, and resources.  The right crisis management company will effectively assess, respond to, and mitigate your business's actual and anticipated impact with objectivity, clarity, and purpose.


The Baghera Group believes that success lies in choosing a crisis management company that excels in the following four areas. 

AGILITY AND SWIFTNESS

Crisis brings rapid changes.  Businesses must coordinate decisions and responses in real-time with confidence and credibility.  Often, the speed at which responses need to be executed can seem overwhelming and create additional stress, anxiety, and uncertainty.  A company that can quickly support your business with stability and clarity while also being flexible and able to pivot alongside the crisis will help create the balance your business needs.  Maintaining business continuity while supporting your employees and providing visibility to your stakeholders is key. 

CLEAR COMMUNICATION 

Any crisis impacting your business will have far-reaching impact on both external and internal stakeholders.  Thus, efficient and effective communication is the foundation of successful crisis management.  When choosing a crisis management company, they should exhibit experience and success in creating and activating strategic communication that your company can understand.  They should also understand the importance of collaboration and consistent and timely updates to best position decision-makers. 

EXPERTISE AND EXPERIENCE

Expertise in crisis management is essential.  Many persons tasked with crisis management have never experienced one, managed through one, or have received training.  The impact of a crisis can be very taxing to your day-to-day business, and its dynamic nature makes them challenging to control and navigate.  While the type of business or industry is unique to your company, an experienced crisis management company will take the time to learn about your business and will incorporate protocols and training specific to your needs that will enhance the working relationship when a crisis arises.  Your research into potential crisis management companies should include case studies, success stories, and experience with C-suite leaders.  

ALIGNMENT OF GOALS AND VALUES

The principles of the crisis management company you choose should align with your own organizational goals and vision.  A company’s principles indicate the values and priorities important to them.  Crisis management companies with a strong 'guardian' mission, ethic, and culture will work well collaboratively and enhance your own businesses' environment ensuring adoption and advocacy of crisis management policies and protocols. 


Choosing the right crisis management company to partner with will enable your organization to create a trusted and mutually respectful working environment.  This relationship is especially important during times of crisis but is also advantageous when conducting initial assessments and identifying areas of opportunity.  If you would like to learn how The Baghera Group can add value to your business, connect with us for a consultation or browse our website. 

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